According to the Korea Institute of Corporate Reputation, NewJeans topped the K-Pop idol group brand value rankings for the month of January on January 23rd.
From December 23rd to January 23rd, the Institute examined 99,957,750 pieces of big data from currently active K-Pop idol groups. Consumer participation, media activity, communication, community activity, and other factors are all included in the data set.
NewJeans came in first with 9,400,011 brand value points. BTS came in second place with 8,106,573 brand value points. BLACKPINK took third place with 4,865,510 brand value points. IVE, Seventeen, (G)I-DLE, NCT, Girls' Generation, Big Bang, and Super Junior rounded out the top ten.